Monthly Archives: February 2011

Twitter is the new Pony Express

These questions were asked of me recently. Do I need a break from social media? Sure, I really think that a day off once in a while is a great idea. Will I grow tired of it? Do I feel weighted down by it? No, I am a communicator. These are just the new tools to communicate and log life experiences. Isn’t it obvious that a huge migration is occurring from phone and email, to text, twitter and other social media tools? Isn’t it obvious that social media is making us more productive, or at least more informed in real-time? I think the original questions here are valid, but what I heard is, “Will you grow tired of communicating?” And the answer to that is: NO WAY.

I do see a lot of hesitation out there when I am talking with small groups or even family members about ’embracing social.’ I can see them looking at me like I have three eyes when I say, “Twitter is the new TV,” or “you can’t afford not to be on Facebook and Foursquare.” I suppose owning and running a small business makes me just a bit more in tune or sensitive to these methods of communication, since I can clearly see the effectiveness they have had on brand recognition and customer loyalty for my business, Bocktown Beer and Grill.

While I am online building my brand, I mostly see individuals utilizing Twitter and Facebook, not businesses. These people are there for a variety of purposes: to search out car rides, seek advice, make plans for a date or party, some are helping raise money for charities, they check on traffic and weather, others are blowing off steam, there’s always someone trying to find a new spot to eat, we are playing games, most are keeping in touch with friends, or making friends on the other side of the world. I guess my point here is that people are not just talking to ‘outer space,’ they are communicating!

Think about it, twenty-five years ago, we were moving away from corded phones and sitting down in front of the first Apple computers, now we have one device small enough to fit in our pocket that is a computer and a phone! We are now able to communicate quicker than we can type a letter and mail it, heh, and to more people, perhaps millions of people at one time! Isn’t Twitter is just a new form of the Pony Express?

I can’t wait to see what technological contraption I will be using to communicate with when I am 80 years old! I know if I am here, I will still be talking… er… communicating via some device. I may not make sense, but I will be communicating. If my fingers are crippled, my eyes start failing, or to my husband’s pleasure, my vocal cords give out on me, I know that I can still communicate and create, and that technology will keep new ways coming at us faster than we can say ‘social media.’

If you are reading this, you are already here with me in this social world, shaking your head, mostly in agreement with the points made here. What I am hoping comes from this, is that each of you can help one small business or individual get on board, using these tools to grow their business or hobbies. Use one of these points or analogies to demonstrate that this is nothing new! A few of my other posts may help convince them to break out of the mold of traditional forms of advertising and communication, and I would be glad to chat over a meal or beverage about my experiences with anyone.

It’s truly great to see the light bulb turn on. Will we soon be saying ‘I saw the LED go on?’ Admit it, you are glad you don’t have to make a daily trek to the post office, watching your every step for horse manure. Now we just wince at banner ads and spam, the new manure!


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